You will read books which discuss your ‘Personal Brand’. This has become a hackneyed phrase, a cliché.
So, whilst you may be circumspect about using that description, it is true you must be able to describe what makes you ‘You’, and how that differentiates you from other candidates;
- Are you brighter?
- Are you more flexible?
- Are you more experienced?
- Are you a better problem solver?
- Are you more energetic?
- Are you a natural team player?
- Do you have a drive to be the ‘best’?
- Are you totally committed to the career or role you are pursuing?
- Do you have a specialism?
- Do you have a set of personal principles which are described and maintained?
When you leave an interview, will you have left a clear impression of an excellent candidate? This doesn’t mean you will inevitably get the job, because there may be another person with even more experience or alignment with the role, but it does give you a great chance to represent yourself well.